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Not Just a Home, an Identity.

In the realm of real estate, every property has a story waiting to be told. At IGM, we specialize in capturing the essence of homes and translating them into compelling narratives. When presented with the opportunity to work with one of  the most prestigious properties in Pierce County, we embraced the challenge with enthusiasm and creativity.

Photograph of a wine cellar within a luxury home listing
Photograph of a wine cellar within a luxury home listing
Front door photo of a luxury home waterfront listing
Overhead drone photo of a luxury waterfront property at twilight


Nestled in the heart of the Puget Sound, 4014 Horsehead Bay Dr. stood not only as a luxurious residence but as a symbol of opulence and sophistication. Tasked with showcasing this $8.9 million dollar masterpiece, our team embarked on a journey to redefine the standards of real estate branding.


The impact of our work was immediate and profound. By breathing life into the brand of Forty Fourteen, we elevated its market presence and garnered unprecedented attention. Potential buyers were not just viewing a property; they were envisioning a lifestyle. The realtors were not just selling a house; they were curating an experience.

Luxury home poolside fireplace at evening
Poolside for an infinity pool in a luxury home listing


In the realm of luxury real estate, branding is not just an afterthought; it's a necessity. By embracing creativity and innovation, we transformed a $8.9 million dollar home into a timeless masterpiece. Forty Fourteen is not just a property; it's a testament to the power of storytelling and the art of branding in real estate.

The Challenge

Our mission was twofold: to capture the essence of Forty Fourteen and to elevate its presence in the market. With a property of such grandeur, conventional approaches wouldn't suffice. We aimed not just to document a home but to craft an immersive experience that resonated with potential buyers on a deeper level.

Style guide created for a branding campaign of an 8.9 million dollar luxury home

Our Approach

Recognizing the need for a comprehensive branding strategy, we proposed the creation of a distinct identity for Forty Fourteen. By branding the property with its own name, we transformed it from a mere address to a lifestyle destination. Every aspect of our work was meticulously curated to reflect the essence of Forty Fourteen - elegance, luxury, and exclusivity.

Personal soccer field within the grounds of a luxury home
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