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  • Nate Graves

The Power of Community Involvement for Small Businesses

Being involved and active in your local community is a great way to boost awareness of your small business. When you are involved in your community, you can build relationships with potential customers and partners that could prove invaluable for your business. Here’s why community involvement should be a part of your small business marketing strategy.



Increased Brand Awareness

When you invest time and resources into something in the community, it will help create more visibility for your small business. People who attend events or volunteer alongside you will get to know who you are and what your company is all about. This increased visibility will help people remember your brand and may even lead to more word-of-mouth referrals.


Build Relationships

By getting involved in the local community, people will not only see you as a business but also as a person or group that cares about the same things they do. This can have an incredible impact on how people perceive your brand and is beneficial for any type of customer relationship building efforts you undertake. At the very least, it will make it more likely that people remember your name when they need a product or service related to yours.


The Power of Networking

Networking has always been important for businesses, but especially so now with digital networking taking over traditional networking opportunities like conferences and trade shows. Community involvement offers an opportunity to network with local businesses which can open up new opportunities for collaboration, referrals, partnerships and other mutually beneficial activities such as client testimonials or joint promotions/discounts. Whatever the case might be, getting involved in the community can help you grow exponentially since networking within an established circle of contacts is much easier than building one from scratch yourself.


Community involvement is great way to increase brand awareness and build relationships with potential customers and partners which can lead to increased sales and profits over time. It’s also an excellent opportunity to network with local businesses which can open up new opportunities for collaboration, referral programs, partnerships and other mutually beneficial activities such as client testimonials or joint promotions/discounts. Investing in community engagement through volunteering projects or attending events is one of the best investments any small business owner can make – both professionally and personally!

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