Medical
Solutions
ACCELERATE AWARENESS. DRIVE ENGAGEMENT. EDUCATE PATIENTS.
SOCIAL MEDIA
Social media marketing is the definition of meeting consumers where they are at. With IGM’s Social Media Management, we position your dealership as the go-to destination in your market, building brand recognition, community trust, and buyer loyalty. Nearly 75% of car buyers use social media to research dealerships, and 71% use social media to inform their purchase process.
PLAN.
CREATE.
GROW.
At IGM, we don’t just post and pray, we execute strategic social media strategies built around your dealership’s goals, audience insights, and real-time performance. Every piece of content is crafted to increase visibility, build trust, and drive sales. Real growth comes from intentional strategy, not random posting.
YOUTUBE
TIKTOK
GOOGLE BUSINESS
1.4
Million
Average yearly organic views on a car dealership's YouTube channel we built and manage.
Monetization
strategy
After one year of consistent strategy and growth under IGM management this dealership was able to monetize their channel
10% Growth
In view count month over month on a dealership's Facebook we manage
Compelling
CONTENT
Automotive content is more than just photos and videos, it’s a powerful tool that evokes emotion and builds a connection between your vehicles and potential buyers. At IGM, we create engaging, high-quality content that highlights the unique features of each car while resonating with your local audience. This emotional connection drives more leads and helps your dealership stand out in a competitive market.
CUSTOM CONTENT THAT CONVERTS
OEM QUALITY. DEALER FRIENDLY PRICING.
Using custom content that showcases your dealership’s unique inventory and team is essential to building authentic connections with your local community. Unlike generic OEM materials that every dealership uses, personalized photos and videos featuring your cars, staff, and customers tell your unique story and build trust. This authenticity helps potential buyers envision themselves at your store, increasing engagement and driving more qualified leads straight to your lot.
PHOTOS
STYLED TO YOUR DEALERSHIP
High quality dealership photography can make all the difference in turning online shoppers into on the lot buyers. Professional inventory photos help your vehicles stand out on your website, third party listings, and social media, showcasing every car in its best light. Adding lifestyle images and team photos builds familiarity and trust, giving your dealership a personal touch that today’s buyers are looking for. For auto dealers in the Puget Sound area, custom content helps drive traffic, increase engagement, and ultimately sell more cars.
YOUTUBE VIDEOS
YouTube isn’t just a video platform, it’s the world’s second largest search engine and owned by Google, making it a crucial tool for dealership SEO. Optimizing your dealership’s YouTube channel with targeted keywords, engaging video content, and strategic posting helps your vehicles and brand show up in search results both on YouTube and Google. At IGM, we handle everything from video ideation and production to posting, all focused on creating high-ranking videos that increase your online visibility and drive more buyers to your lot.
SOCIAL VIDEOS
You’ve seen how effective reels are. Scroll stopping videos that grab attention and drive action. The same power that builds brands online can work for your dealership. Reels let you showcase inventory, introduce your team, and highlight promotions in a way that feels authentic, engaging, and local turning casual views into serious buyers.
Entertaining
Entertaining social videos keep your dealership top of mind by making your brand feel approachable and relatable.
INFORMATIONAL
Educational videos build trust and keep your dealership top of mind by answering real questions and offering helpful insights.
BRANDING
Branding content sticks, it builds trust by sharing your dealership’s unique story and identity.
FLYERS, SOCIAL BANNERS, Stickers, SIGNAGE.
SALES EVENT Graphics
When planning a sales event, partnering with a skilled dealership graphic designer can make all the difference. Eye-catching, professionally designed sales event graphics grab attention, clearly communicate your best offers, and build excitement that drives customer attendance. In a competitive market, strong visuals are essential—generic or low-quality graphics risk your event going unnoticed, while custom designs boost engagement and maximize sales success.
COMMUNITY SALES EVENTS
Supporting local charities and nonprofits through community sales events strengthens your dealership’s reputation and builds genuine connections with customers. Giving back shows you care about the community, fostering loyalty and driving long-term growth.
GIVEAWAY SALES EVENTS
Test drive to win events are powerful tools for dealerships to boost engagement and grow their customer base. By offering exciting prizes, these contests attract attention, encourage participation, and generate valuable leads that can turn into future sales.
THEMED SALES EVENTS
Themed events bring fresh energy to the showroom floor by creating a unique look and feel that draws customers in and makes visits more engaging, even without special offers.
PAID ADVERTISING
Traditional advertising methods like TV, billboards, and radio remain vital tools for dealerships looking to reach broad and diverse audiences. These channels offer high visibility and local market saturation, helping your dealership build brand awareness and stay top of mind with potential buyers. TV commercials provide dynamic storytelling opportunities that showcase your inventory and promotions, while billboards create constant roadside exposure. Radio spots connect with listeners during their daily routines, reinforcing your dealership’s presence. When combined with digital efforts, traditional advertising delivers a well-rounded marketing strategy that drives showroom traffic and boosts sales.
OVer the Top Television (OTT)
OTT (Over The Top) advertising is a powerful way for dealerships to reach targeted audiences streaming content on smart TVs, devices, and apps, bypassing traditional cable and satellite. Unlike standard TV ads, OTT allows precise targeting based on demographics, interests, and location, ensuring your dealership’s message hits the right potential buyers. This digital-first approach offers measurable results, cost efficiency, and greater viewer engagement, making OTT an essential tool for modern dealerships looking to maximize their advertising impact and drive more traffic to the showroom.
BILLBOARDS
Billboards are a critical component of a dealership’s marketing strategy because they provide high impact, continuous exposure to thousands of potential customers every day. Strategically placed near busy roads and highways, billboards create constant brand awareness and reinforce your dealership’s presence in the local market. Their large format and bold visuals capture attention quickly, making them perfect for promoting special events, new inventory, or seasonal offers.
CONSULTING
Our consulting service empowers your internal sales department to maximize the impact of content marketing by providing tailored strategies and training that turn online engagement into real appointments. We help your team effectively use videos, social posts, and targeted messaging to connect with prospects, answer their questions, and build trust before they even step on the lot. By aligning content tools with your sales process, we streamline lead nurturing and create consistent, meaningful touchpoints that increase appointment rates and accelerate the path to closing deals.
WHY IGM
What Our Clients Say?
"My partner and I had no filming experience, but they quickly made us feel at ease, and walked us through the process with care. They actually did a full filming with us in 1 hour with no hiccups."
A K.
"Their creativity is second to none. Assign a project, watch them massage it, then produce it and bring it to life. They are a great partner to our business."
Gary P.
"Brittney is a really great account rep and truly provides a great service to her clients. You can tell she cares deeply about the success of her clients and it makes it easy to get "ingear" with the companies marketing."
Christopher T.
"Great company with amazing staff… Really enjoyed working with Nate and his team on several projects. Highly recommend a plus plus plus on customer service."