10 Types of Videos Every Brand Should Have on Their Website

Video is no longer optional for brands. It is an essential part of building trust, showing value, and helping customers make decisions. A website that includes video keeps visitors engaged longer and increases the chances they will reach out. But what kind of videos should you include? Here are ten types that make the biggest impact.

1. Brand Story Video

This is your chance to explain who you are, what you do, and why you do it. It builds connection right away.

2. Customer Testimonial Video

Hearing directly from happy customers is one of the best ways to build credibility.

3. Product or Service Demonstration

Show exactly how your product works or what your service looks like in action. This builds trust and removes doubt.

4. Explainer Video

Break down a process or concept in a simple, easy-to-understand format. Perfect for businesses with complex offerings.

5. FAQ Video

Answering common customer questions on video saves time and reduces barriers to purchase.

6. Behind the Scenes Video

Show the human side of your brand by giving people a look at your team, office, or creative process.

7. Educational or How-To Video

Offer value by teaching your audience something useful that relates to your industry.

8. Event Highlight Video

If you host or attend events, recap them with video to extend their impact beyond the day itself.

9. Social Proof or Case Study Video

Go deeper than a testimonial by telling the story of how you helped a customer succeed.

10. Call to Action Video

Encourage visitors to take the next step, whether that is booking a consultation or signing up for your service.

Not every brand needs every type of video at once, but the more of these you have, the stronger your online presence will be. Start with one or two and build over time. Each video you add helps tell your story and makes your website a more powerful tool for growth.