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  • Nate Graves

Virtual Tours: The Future of Real Estate Marketing in Gig Harbor, WA

As a real estate agent in Gig Harbor, WA, you are always on the lookout to market your properties effectively. One way to do that is by embracing virtual tours. With the pandemic still looming, the demand for virtual tours is not only necessary but it's also the way forward. In this blog post, we're going to explain why virtual tours are important to the real estate industry and how to make the most of them.

Aerial Drone shot of homes for sale in Gig Harbor,WA captured by IGM Real Estate, a media production company for real estate agents in the greater Tacoma, Gig Harbor, Port Orchard and Seattle area.


Virtual tours provide convenience to both the buyers and sellers. In the traditional method of home shopping, buyers need to schedule an appointment and physically visit the property. This process can be time-consuming and not always convenient for busy schedules. On the other hand, virtual tours allow buyers to take a tour of the property from the comfort of their own homes, at any time. For sellers, virtual tours provide the opportunity to reach a wider audience, and save time and effort from showing the property repeatedly.


Real estate agents can take advantage of virtual tours to save both time and money compared to traditional marketing methods. Consider the cost of staging, photography, videography, and other expenses associated with physical showings. Virtual tours eliminate the need for most of these expenses, and they can be created quickly with just a few clicks. As an added perk, the virtual tour remains available online even after the sale is closed. So, the cost of producing the video is essentially a one-time investment in marketing the property.

Improved Engagement

Virtual tours enable real estate agents to provide a better, more interactive experience for prospective buyers. Virtual tours provide an opportunity for buyers to explore the property in a 360-degree view, and interactive features can ensure their engagement. For instance, real estate agents can add voiceovers, music or incorporate a guided tour. Home buyers can also experience the property in their preferred environment with the option of changing lighting, colours or even furniture arrangements.

Global Reach

Virtual tours provide the opportunity to market your properties to any interested buyers, no matter where they are in the world. Virtual tours are uploaded to major real estate websites, so anyone with an Internet connection can access them. This is great news for anyone looking to buy a home in your area, but not familiar with the locale. The international pool of potential buyers means more exposure for your property and a higher chance of receiving an offer.

Safe in the Time of Pandemic

The COVID-19 pandemic has significantly shifted the way we live and work. Virtual tours have become more of a necessity now than ever before, providing social distance and safety. By showing virtual tours, you are providing buyers with the opportunity to view a property that they would otherwise be unable to see. In a reassurance to both buyers and sellers, unnecessary contact and exposure possibilities are greatly reduced.

Virtual tours have become the future of real estate marketing in Gig Harbor, WA. By providing convenience, safe property visits, cost-effectiveness, and global reach, you can sell more homes and expand your reach. As an added bonus, virtual tours improve engagement and provide a modern and interactive experience for potential buyers. As a real estate agent, you should embrace the technology and make it an integral part of your marketing strategy.

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